Identity Service Pricing Comparison: What You Need to Know Before Choosing

Choosing an identity platform shouldn’t take a spreadsheet and a decoder ring — but pricing is exactly where most teams get stuck, because no two vendors charge the same way. This identity service pricing comparison cuts through the noise: in 2026, workforce identity (IAM) tools generally run $1.80–$9 per user per month for SSO + MFA, while customer-facing (CIAM) tools bill per monthly active user instead. Which number applies to you comes down to one question above all — are you securing employees or customers?

Below, we break down 2026 list prices for the leading vendors — Microsoft Entra ID, Okta, Auth0, Google, IBM, Hideez and more — show where the hidden fees hide (per-connection, SMS, and setup charges that never appear on the sticker), and explain how cost shifts as you scale. Skim the table for a quick answer, or read on for the full breakdown by category.

Disclosure: Hideez is one of the platforms compared here. The figures below are list prices published on each vendor’s official pricing pages as of June 2026; always confirm a current quote before purchasing.

Identity service pricing comparison at a glance (2026)

Skim the table for the quick answer; detailed per-vendor notes follow below.

Understanding Different Pricing Models in Identity Services

Identity platforms follow a few core pricing models. The most common is per-user pricing — you pay a set amount each month for every active user. Another is per-verification, where you’re billed for each login or identity check. It’s a bit like choosing between a subscription gym membership and paying per visit. Both work — but not for the same use case.

Some providers bundle features into rigid subscription tiers. Need support for 75,000 users? You might be forced into an enterprise plan with extras you’ll never use — just to hit the user cap. That kind of bundling often means paying more than you should, especially if you only need basics like single sign-on or MFA.

Other platforms use usage-based pricing, charging by Monthly Active Users (MAU). This model works well for apps with regular users — think customer-facing portals, SaaS tools, or mobile apps. But for internal systems or employee access, it can get expensive fast. One spike in logins during a product launch or busy season, and your bill jumps overnight.

That’s why it’s important to distinguish who you’re managing access for before you dive into pricing models. Identity services generally fall into two categories:

• Customer Identity and Access Management (CIAM) tools are built for apps and websites with external users — your customers. Think account logins for e-commerce, SaaS, or banking platforms. These tools often charge based on Monthly Active Users (MAU) and focus on scalable authentication for millions of people.

• Workforce Identity and Access Management (WIAM), on the other hand, is all about internal access. It’s used to manage how employees log in to work systems, apps, and even physical devices. These platforms typically charge per user, workstation, or authentication method — and put more focus on security, compliance, and access policies across the organization.

Monthly Active Users vs Per-Verification Pricing Structures

So how do CIAM and WIAM providers decide which pricing model to use — and what does it say about their product focus?

• CIAM vendors tend to choose per-verification pricing. This makes sense for apps where users sign in occasionally, and each login might require extra steps like ID verification or fraud checks. Vendors like Stripe Identity, Veriff, and Persona follow this model. It’s ideal for onboarding flows, KYC compliance, or marketplaces that don’t see frequent repeat logins.

• WIAM vendors, by contrast, often rely on per-user or MAU-based pricing adapted for internal use. Workforce platforms like Microsoft Entra ID (Azure AD), Hideez, and Okta usually bundle it with feature tiers or licensing agreements. In these environments login frequency is high, so billing per event would quickly become unmanageable.

Then there are hybrid platforms like Auth0, ForgeRock, IBM Security Verify, and OneLogin. These vendors support both CIAM and WIAM use cases and offer flexible pricing to match. Depending on your configuration, you might be billed by MAU, per verification, or through flat licensing — often with enterprise customization layered on top.

To see how pricing models can impact costs, consider this: say you manage 10,000 users, each logging in 20 times per month.

• With MAU pricing, you pay for 10,000 users.

• With per-verification pricing, you pay for 200,000 login events.

Depending on the provider, that could mean $500/month vs $2,000/month or more — for the same usage pattern.

Per-user vs per-MAU pricing: which to choose

For a workforce, employees log in every working day, so per-user or flat pricing is the more predictable choice — you know your bill the moment you know your headcount. Per-MAU pricing was designed for customer-facing apps where most users sign in only occasionally, so you only pay for the ones who show up. The risk with per-MAU is volatility: a marketing campaign, seasonal peak, or product launch can drive a login spike that inflates a per-MAU bill overnight. As a rule of thumb: per-user/flat for employees, per-MAU for customers. Flat-rate vendors such as Hideez use one predictable per-user price with no usage surcharges.

Workforce identity (WIAM) pricing: per-user platforms

These platforms secure employee access — single sign-on, MFA, and Windows/desktop login — and almost always bill per user. If you’re shopping for workforce identity and access management, start here. Here’s how the leading workforce vendors price in 2026 — and what users say about value for money:

Microsoft Entra ID (Azure AD)

Pricing: P1 – $6/user/month, P2 – $9/user/month, Entra Suite – $12/user/month (official pricing)

Widely used in enterprise environments, especially alongside Microsoft 365. The P1 plan covers basics like MFA, app access, and group policies; P2 adds risk-based conditional access and privileged identity management and is often only practical when bundled with Microsoft 365 E5. IT admins describe it as solid value with predictable licensing and easy integration into existing Microsoft stacks.

Hideez Workforce Identity

Pricing: Free for up to 5 users. Beyond that, $6/user/month — dropping to $5/user/month at 1,000+ users — across all deployment options. Annual billing ranges from $90 down to $50 per user/year depending on deployment and size. A 30-day full trial is included. (product details · pricing)

Hideez Workforce Identity is a single platform offered in three deployment modes — multi-tenant cloud (popular with MSPs and IT firms managing several clients), private cloud, and on-premise. Its focus is unifying authentication across all of an organization’s services and workstations: passwordless SSO for both modern cloud apps and legacy applications that platforms like Entra ID and Okta often don’t cover natively, plus MFA and touchless login to shared workstations. That makes it a fit for complex environments with shared computers and older systems that still need modern MFA and SSO. Hideez integrates with existing IAM platforms rather than replacing them, and offers a free trial.

Okta Workforce Identity

Pricing: $6–$17/user/month depending on plan and features (SSO from ~$2, MFA from ~$3 à la carte) (official pricing)

Okta is known for enterprise-grade reliability and clean integrations with cloud apps. While widely respected, many admins note that costs add up fast — especially when adding MFA, lifecycle management, or external IdP connections. A common phrase: “It just works, but you’ll pay for it.”

Cisco Duo

Pricing: $3–$9/user/month depending on tier; free for up to 10 users

Cisco Duo is an MFA-first favorite that’s easy to bolt onto an existing stack for multi-factor and device-trust checks. Higher tiers add SSO and passwordless, but full SSO and advanced access policies push you toward the pricier plans. A common pick for teams that mainly need to add strong MFA quickly.

OneLogin

Pricing: Starting around $4–6/user/month depending on features and scale

OneLogin is often chosen by mid-sized businesses or managed service providers looking for simplicity. It delivers clean SSO and MFA out of the box, with a reputation for responsive support. Some teams highlight it as a “no-nonsense alternative to Okta” for companies that don’t need heavy customization.

IBM Security Verify

Pricing: Approximately $1.80/user/month (SSO + MFA + Adaptive Access)

IBM’s cloud-based IAM platform is positioned for mid-market and enterprise teams that want strong security and brand trust. The pricing is straightforward for workforce use, though some customers point out that external user management (CIAM) often requires separate licensing and configuration.

Ping Identity

Pricing: Custom, quote-based (PingOne cloud packages, sold per user)

Ping is built for large enterprises that need deep federation, directory, and identity-governance capabilities. Pricing is sales-led rather than published, so budget for a procurement cycle — it’s rarely the quickest or cheapest option for a small team, but it scales to complex, regulated environments.

ForgeRock

Pricing: Custom pricing, typically via enterprise contracts

ForgeRock is designed for complex, large-scale deployments where flexibility, compliance, and deep integration matter most. IT leads praise the platform’s capabilities but stress the need for upfront investment in both time and budget. It’s often described as a great fit for mature organizations with dedicated IAM teams.

Customer identity (CIAM) & verification pricing: per-MAU and per-check

These tools authenticate your customers — the people using your app, store, or portal — and usually bill per monthly active user (MAU) or per verification. If you’re running a CIAM pricing comparison, here’s the 2026 landscape:

CIAM pricing by region: these rates are global and quoted in USD. Regional cost differences come mainly from three places — SMS / phone-verification rates (from ~$0.01 per message in the US to $0.34+ in parts of Europe and Asia), local taxes or VAT added at billing, and data-residency rules. EU buyers (Germany, France, Spain) often need EU hosting or a private / on-prem deployment to meet GDPR, which can change which plan you need — but the per-MAU and per-verification rates themselves don’t change by country.

Other per-MAU CIAM options worth shortlisting include Azure AD B2C, AWS Cognito, and Firebase Authentication — all billed per monthly active user, with free tiers for low volume.

Auth0

Pricing: Free for up to 25,000 MAUs; paid plans from $35/month (B2C, 500 MAUs) or ~$150/month (B2B) (official pricing)

Auth0 is especially popular with developer-first teams, offering rich customization, granular security controls, and excellent documentation. However, users frequently warn that it’s easy to outgrow the free tier — “Feature limitations push you into the next tier quickly, and then it gets expensive” — and enterprise IdP connections add ~$11/month each.

Google Identity Platform

Pricing: Per MAU — $0.0055/MAU, dropping to $0.0025/MAU above 10 million users; SMS $0.01–$0.34 per message, with 10 free per day

Google’s CIAM offering scales cheaply for very high-volume consumer apps, but watch the SMS and phone-verification costs, which vary widely by region and can dominate the bill for a global audience. Best when you’re already on Google Cloud and operating at serious scale.

Stripe Identity

Pricing: Around $1.50 per verification

Stripe Identity is favored for its slick onboarding experience and solid developer tools. Teams integrating KYC into fintech, marketplaces, or age-restricted platforms often choose Stripe for speed and ease of use. However, some teams note that costs can escalate rapidly at scale, especially when volume spikes aren’t predictable.

Veriff

Pricing: Around $0.80 per verification, with optional features adding $0.30+

Veriff is a frequent choice for international products thanks to broad document support and high match accuracy. While its base rate is attractive, added services like AML screening or fraud signals can significantly inflate total spend. One common note: “Solid product, but the final invoice is never as low as you expect.”

Persona

Pricing: $0.30–$0.50 per verification, with a $49/month minimum

Persona is often praised for being friendly to smaller teams thanks to low per-check pricing and generous configurability. Developers like the flexibility of the API and UX options. That said, many teams report that once usage ramps up or extra checks are enabled, pricing quickly approaches that of larger competitors.

Hidden Fees That Impact Your Total Identity Service Investment

Many IAM vendors charge extra for basics like IdP connections, MFA, or support — making it hard to predict your real cost until the invoice arrives.

The most insidious hidden costs come from per-IdP connection fees that can dwarf your base subscription. For example, Auth0 charges approximately $11 per month for each enterprise connection, so a business requiring 1,000 identity-provider connections faces $132,000 annually in connection fees alone. These fees are particularly problematic because IdP connections are often non-negotiable for enterprises that must integrate with existing directory services.

SMS authentication costs are another significant hidden expense, with regional variation creating unpredictable bills. Google Identity Platform charges $0.01 per SMS in the United States but up to $0.34 in some regions, while providing only 10 free SMS messages per day. For businesses with global user bases, these SMS costs can easily exceed $10,000 monthly.

Setup and integration fees often catch businesses off guard. Many providers charge one-time setup fees ranging from $5,000 to $25,000 for enterprise implementations, plus ongoing support fees that can reach $2,000 monthly. These costs aren’t reflected in advertised per-user pricing but can represent significant upfront investment. Strong authentication standards such as NIST SP 800-63B and FIDO Alliance guidance can be met without these add-ons, depending on the vendor you choose.

Best identity platform by use case

• SMB / mid-market workforce: flat-rate platforms such as OneLogin or Hideez (free up to 5 users) keep costs predictable and avoid stacking add-ons.
• Microsoft 365 enterprise: Microsoft Entra ID P1/P2 is the natural fit when you’re already paying for Microsoft licensing.
• MFA-first / fast rollout: Cisco Duo if you mainly need strong multi-factor and device trust on top of an existing stack.
• Customer-facing apps (CIAM): Auth0 or Google Identity Platform (per MAU); Stripe Identity or Persona for KYC/verification in fintech and marketplaces.
• Shared workstations, legacy apps & complex infrastructure: environments mixing modern and older systems need passwordless SSO that also reaches legacy apps, plus touchless login to shared PCs — a gap many cloud-only platforms don’t address natively. Hideez is one option purpose-built for this scenario.
• Healthcare / HIPAA & regulated industries: on-prem or private-cloud deployment with local data storage (Hideez, ForgeRock, Ping Identity) keeps sensitive identity data in your control.

Okta vs Microsoft Entra ID vs Auth0 (quick comparison)

Okta and Microsoft Entra ID are both per-user workforce platforms; Entra ID is usually cheaper and more predictable for organizations already on Microsoft 365 ($6 P1 / $9 P2), while Okta ($6–$17) wins on breadth of third-party integrations. Auth0 (owned by Okta) is a different animal — it’s per-MAU and built for customer-facing apps, free up to 25,000 MAU and paid from $35/month. For employee access, the per-user options are more predictable; for customer logins, Auth0’s per-MAU model fits better. Teams that also need passwordless SSO for legacy apps or shared workstations sometimes run Hideez alongside these platforms, since it integrates with existing IAM and offers a free trial.

Comparing Major Identity Platforms: Volume Discounts and Long-Term Commitments

At first glance, volume discounts sound like a win — the more users you have, the less you pay per unit. But there’s a catch: most of these discounts come with minimum annual commitments that can lock you into spend levels you may not reach.

For example, Google Identity Platform lowers its rate from $0.0055 to $0.0025 per MAU once you exceed 10 million monthly users. That’s over 50% off — but only if you’re operating at global scale. Most businesses never hit that threshold.

Some platforms also enforce monthly minimums. Persona, for instance, requires a $250/month commitment with a 12-month contract. That’s $3,000 per year regardless of actual usage — a tough fit for seasonal businesses or startups with unpredictable growth.

Enterprise-level pricing can drop sharply — but only with six-figure contracts. Reports suggest Auth0 may offer rates under $1 per MAU for massive deployments, but deals like that typically require $500,000+ annually and long-term lock-ins.

Volume-based savings are real — but only if your usage is stable, your growth is predictable, and you’re ready to commit. For everyone else, flexibility often matters more than raw discounts. (For more, see cost savings on your enterprise IAM solution.)

When (and If) It Makes Sense to Build Your Own Identity Solution

Building your own identity solution becomes economically viable when you’re processing more than one million verifications annually and have the technical expertise to maintain secure systems. At this scale, the per-verification costs of third-party services can exceed $500,000 annually, while a custom solution might cost $50,000 in development and $10,000 annually in operations. However, this only works if you have experienced security engineers and can maintain compliance with evolving regulations.

The real challenge? Regulatory compliance. Industries like healthcare, finance, and government require strict adherence to standards like HIPAA, PCI DSS, or FedRAMP. Achieving that in-house can easily add six figures to your cost. That’s why most third-party IAM platforms spread compliance costs across all clients — giving you built-in coverage without the overhead.

Then there’s the technical complexity. Supporting multiple authentication methods, handling password resets, managing user profiles, and preventing fraud requires ongoing engineering investment. Many businesses discover that identity management becomes a significant distraction from their core product. A sound strategy outsources non-core, complex functions like identity to specialists. (New to the standards? Start with FIDO2 explained.)

Ready to make an informed decision? Don’t let confusing pricing structures or hidden fees derail your budget planning. Compare these options against your specific use case, factor in expected user growth, and remember that the cheapest option today might not scale with your business tomorrow.

Frequently Asked Questions

How much does workforce IAM cost per user in 2026?

Workforce SSO + MFA typically runs $1.80–$9 per user/month: IBM Security Verify ~$1.80, Cisco Duo $3–$9, Microsoft Entra ID P1 $6 / P2 $9, Okta $6–$17, OneLogin $4–$6. Hideez is a flat $6/user/month (less at scale or on annual billing) and free for small teams.

What is the average cost of IAM tools per user?

Across workforce identity platforms, list prices cluster around $1.80–$9 per user/month for SSO + MFA, so a typical mid-market deployment averages roughly $5–$7 per user/month before add-ons. Customer identity (CIAM) tools are billed differently — per monthly active user (often well under $0.01/MAU at scale) or per verification ($0.30–$1.50). Hideez sits at a flat $6/user/month and is free up to 5 users.

How much does workforce IAM cost for 500 users per year?

At typical 2026 list prices, 500 workforce users cost about $36,000/year at $6/user/month (for example Microsoft Entra ID P1 or Hideez), rising to roughly $48,000–$102,000/year on higher Okta or Entra P2/Suite tiers — before add-ons like extra IdP connections or SMS. Flat-rate vendors such as Hideez keep it predictable at $6/user/month ($5 at 1,000+ users).

Auth0 vs Microsoft Entra ID — which is cheaper?

They use different models. Entra ID is per user ($6 P1 / $9 P2) and is often bundled with Microsoft 365. Auth0 is per monthly active user (free up to 25,000 MAU, paid from $35/mo). For workforce access, Entra ID per-user is usually more predictable; Auth0 fits customer-facing apps.

Is there an affordable alternative to Okta or Keycloak for SMBs?

Yes. For small and mid-sized teams, flat-rate workforce platforms such as Hideez (free up to the Starter limit, then $6/user/month) avoid Okta’s stacking add-ons and Keycloak’s self-hosting overhead, while providing passwordless SSO, MFA and Windows login. For customer-facing apps moving off Azure AD B2C, per-MAU CIAM tools like Auth0 or Google Identity Platform are the usual replacements.

What is the difference between CIAM and workforce (WIAM) identity?

Workforce IAM (WIAM) manages how employees log in to internal systems and is billed per user; customer IAM (CIAM) manages how your customers log in to your app or store and is usually billed per monthly active user. As a rule of thumb, choose per-user or flat pricing for employees and per-MAU for customers.

Is there a free identity service?

Yes. Several platforms offer free tiers: Hideez is free for up to 5 users, Auth0 is free up to 25,000 MAU, and Cisco Duo is free for up to 10 users. Free tiers are great for small teams or testing — just check the per-feature, per-connection and SMS limits before you scale.

What hidden fees should I expect with identity platforms?

Per-IdP connection fees (Auth0 ~$11/month each), SMS-OTP charges ($0.01–$0.34 per message), one-time setup ($5,000–$25,000) and premium support. These can exceed the base subscription, so always ask for an all-in quote.

Per-user vs per-MAU pricing — which is better for a workforce?

For employees who log in frequently, per-user or flat pricing is more predictable. Per-MAU (CIAM) suits customer apps with occasional logins, but a login spike can inflate a per-MAU bill overnight.

Where Hideez fits

Hideez is one of the workforce platforms compared above. If a flat per-user price (free up to 5 users) and the same setup across cloud, private cloud, and on-premise suit your environment, see it on your own numbers.

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Written by:

Oleg Naumenko

CEO and founder, Hideez